1

Contemporary trends in Marketing

2

Marketing Environment

3

Strategic Frameworks (Porter’s 5 force analysis)

4

Understanding consumer behavior

5

Segmenting, Targeting and Positioning

6

Introduction to services marketing

7

Tech in marketing

8

Marketing of healthcare services – case discussion

1

Marketing communication – The reality

2

Brand Positioning framework

3

Advertising as a strategic tool

4

Public Relations – from tactics to strategy

5

Online Reputation Management

6

Personal Selling Strategies

7

Social Media Content Strategy

8

Marketing Communication for healthcare – Case studies discussion