1

Outside-in Strategy: Responding to External Environment

2

Mastering Industry Analysis: Porter’s Five Forces Model & PESTEL Framework

3

Identifying & Prioritising Key Industry Trends

4

Linking Industry Trends to Business Strategy Implications

1

Inside-Out Strategy: Leveraging Resources and Core Competencies

2

Strategic Self-Diagnosis: Uncovering Competitive Advantage

3

Understand Resource Tradeoffs while Devising Strategy​

4

Strategic Asset Management: Building vs. Acquiring Capabilities

1

Differentiation and Winning Competitive Strategy Competitor Benchmarking

2

Defining Attributes and Mapping Strategic Positioning

3

Developing Strategy Map against ​Main Attributes

4

Awareness about ​Different Types of ​Competitive Strategy​  

1

Corporate & Functional Strategy

2

Scope of the Firm & Vertical Integration​

3

Product-Market Scope: Core competence, Corporate Advantage and Dominant Logic​

4

Why Globalize? – What is the need for international scope?​

5

Broad International Strategies ​  

1

Develop Founder’s Mentality: Owner mindset, Insurgency and Frontline obsession​  

2

Create Execution Plan and Growth Strategies

3

Growth