The global healthcare ecosystem is growing at a scorching pace and is currently at an exciting junction with various estimates expecting the sector to reach between USD 600 billion to USD 800 billion in revenues by 2030, up from around USD 280 billion in 2020. Greater professionalization of healthcare management and new developments in affordable healthcare, medical procedures, telemedicine, healthcare technology, medical device technology, data analytics, pharmaceuticals, as well as other allied healthcare services are significant contributors to the growing popularity of India as a global healthcare destination.

The healthcare sector is arguably the most complex sector in any economy with the vast linkages of networks and allied business models in the healthcare ecosystem. Rapid advances in Healthcare Technologies, entry of new players, and the design of new business models with large, planned investments in creating healthcare infrastructure in India and globally is expected to create an environment of greater complexity and higher competition for healthcare organizations. These changes in the Indian and Global healthcare environment create an imperative and a need for healthcare managers and aspiring healthcare managers empowered with the knowledge and skills for effective decision making and decision implementation.

Over the past few years, the healthcare sector has faced numerous challenges arising from worldwide digital transformation, the pandemic, significant demographic shifts, and growing patient demands. As we enter the age of evidence-based medicine, individualized healthcare, and digital customer service, it becomes crucial for healthcare practitioners, start-ups, and entrepreneurs to stay informed about the current trends changing the industry. Marketing activities of healthcare organizations, especially hospitals, were not considered crucial for effective branding. However, effective management of marketing communications plays a strategic role in today’s healthcare ecosystem that has witnessed the rise of newer business models such as digital healthcare, wellness, integrated healthcare devices, and so on.

Marketing plays a central role in helping healthcare organizations maintain a dynamism and achieving growth in this rapidly changing healthcare environment. Marketing professionals face significantly greater challenges in the domain of healthcare marketing on account of the regulatory restrictions, ethical challenges, and the societal importance of the healthcare sector.

The Marketing for Healthcare Professionals program has been designed to provide early career professionals seeking to hone their skills as specialists across marketing in the dynamic and rapidly growing healthcare ecosystem.