Integrated Marketing Communications for Healthcare Professionals

Back to Dashboard

Hey there, great course, right? Do you like this course?

All of the most interesting lessons further. In order to continue you just need to purchase it

Price:

INR 180,000

Buy Now

Course sections

Section 1

Module 1: Introduction to Healthcare Marketing (10 Hours)

Overview of the Healthcare Ecosystem

Value based marketing

Healthcare Marketing vs. General Marketing

Understanding Healthcare Consumers & Stakeholders

Regulatory & Ethical Considerations in Healthcare Marketing

Industry Guest Speaker

Section 2

Module 2: Healthcare Business Models & Market Landscape (16 Hours)

Challenges in Marketing for Services Business

Traditional & Emerging Healthcare Business Models

Pharmaceutical & Medical Device Business Models

Revenue Models & Sustainability in Healthcare

Innovation & Disruption in Healthcare

Industry Guest Speaker

Section 3

Module 3: Market Research & Consumer Behavior (16 Hours)

Healthcare Market Segmentation (B2B & B2C)

Market Research Techniques

Patient Journey & Consumer Decision-Making

Competitive Analysis & Market Positioning

Sales Strategies in Healthcare

Section 4

Module 4: Service Operations & Marketing in Healthcare (10 hours)

Patient-Centric Healthcare

Managing Patient and Consumer Experience

Relationship Marketing in Healthcare

Understanding levers of service operations

Visual Merchandising Principles and the Healthcare Customer

Section 5

Module 4: Healthcare Pricing & Revenue Models (12 Hours)

Pricing Strategies for Hospitals, Clinics, Medical Devices, and Pharma

Value-Based vs. Cost-Based Pricing in Healthcare

Module 3: Market Research & Consumer Behavior (16 Hours)

Market Research Techniques

Lesson is locked. Please Buy course to proceed.

Module 3: Market Research & Consumer Behavior (16 Hours) Healthcare Market Segmentation (B2B & B2C)

Module 3: Market Research & Consumer Behavior (16 Hours) Patient Journey & Consumer Decision-Making

Talk to us