Aster Health Academy
Integrated Marketing Communications for Healthcare Professionals
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Course sections

Section 1
Module 1: Introduction to Healthcare Marketing (10 Hours)
1
Overview of the Healthcare Ecosystem
2
Value based marketing
3
Healthcare Marketing vs. General Marketing
4
Understanding Healthcare Consumers & Stakeholders
5
Regulatory & Ethical Considerations in Healthcare Marketing
6
Industry Guest Speaker
Section 2
Module 2: Healthcare Business Models & Market Landscape (16 Hours)
1
Challenges in Marketing for Services Business
2
Traditional & Emerging Healthcare Business Models
3
Pharmaceutical & Medical Device Business Models
4
Revenue Models & Sustainability in Healthcare
5
Innovation & Disruption in Healthcare
6
Industry Guest Speaker
Section 3
Module 3: Market Research & Consumer Behavior (16 Hours)
1
Healthcare Market Segmentation (B2B & B2C)
2
Market Research Techniques
3
Patient Journey & Consumer Decision-Making
4
Competitive Analysis & Market Positioning
5
Sales Strategies in Healthcare
Section 4
Module 4: Service Operations & Marketing in Healthcare (10 hours)
1
Patient-Centric Healthcare
2
Managing Patient and Consumer Experience
3
Relationship Marketing in Healthcare
4
Understanding levers of service operations
5
Visual Merchandising Principles and the Healthcare Customer
Section 5
Module 4: Healthcare Pricing & Revenue Models (12 Hours)
1
Pricing Strategies for Hospitals, Clinics, Medical Devices, and Pharma
2
Value-Based vs. Cost-Based Pricing in Healthcare

Module 4: Service Operations & Marketing in Healthcare (10 hours)

Understanding levers of service operations

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Module 4: Service Operations & Marketing in Healthcare (10 hours) Relationship Marketing in Healthcare
Complete
Module 4: Service Operations & Marketing in Healthcare (10 hours) Visual Merchandising Principles and the Healthcare Customer
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