Integrated Marketing Communications for Healthcare Professionals

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INR 180,000

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Course sections

Section 1

Module 1: Introduction to Healthcare Marketing (10 Hours)

Overview of the Healthcare Ecosystem

Value based marketing

Healthcare Marketing vs. General Marketing

Understanding Healthcare Consumers & Stakeholders

Regulatory & Ethical Considerations in Healthcare Marketing

Industry Guest Speaker

Section 2

Module 2: Healthcare Business Models & Market Landscape (16 Hours)

Challenges in Marketing for Services Business

Traditional & Emerging Healthcare Business Models

Pharmaceutical & Medical Device Business Models

Revenue Models & Sustainability in Healthcare

Innovation & Disruption in Healthcare

Industry Guest Speaker

Section 3

Module 3: Market Research & Consumer Behavior (16 Hours)

Healthcare Market Segmentation (B2B & B2C)

Market Research Techniques

Patient Journey & Consumer Decision-Making

Competitive Analysis & Market Positioning

Sales Strategies in Healthcare

Section 4

Module 4: Service Operations & Marketing in Healthcare (10 hours)

Patient-Centric Healthcare

Managing Patient and Consumer Experience

Relationship Marketing in Healthcare

Understanding levers of service operations

Visual Merchandising Principles and the Healthcare Customer

Section 5

Module 4: Healthcare Pricing & Revenue Models (12 Hours)

Pricing Strategies for Hospitals, Clinics, Medical Devices, and Pharma

Value-Based vs. Cost-Based Pricing in Healthcare

Module 3: Market Research & Consumer Behavior (16 Hours)

Patient Journey & Consumer Decision-Making

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Module 3: Market Research & Consumer Behavior (16 Hours) Market Research Techniques

Module 3: Market Research & Consumer Behavior (16 Hours) Competitive Analysis & Market Positioning

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