Aster Health Academy

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Post Graduate Certificate in Healthcare Strategy

Drive growth with strategic choices on where to play, how to win and the economic logic behind it.

Course Outcomes:

About the course:

A recent McKinsey survey revealed strategic thinking to be among the top five skills preferred when hiring and promoting professionals. Build a solid foundation in strategic management with PGC in Healthcare Strategy and grow as a strategic leader in your professional journey.

 

The course has been designed with contributions from academic experts including Prof. Azhar Kazmi and Adela Kazmi, co-authors of the book “Strategic Management,” Heather Fraser, a former professor at the University of Toronto and founder of Vuka Works, senior academicians from RV University, and 10+ industry leaders, including COOs, CMOs, CIOs, Growth and Innovation Officers, department heads, and so on.

 

With over 12+ real-life cases, including from within the global healthcare industry like Mayo Clinics, Clevland Clinic, Pfizer, Tenet Healthcare, and outside companies like Apple, Netflix, and IKEA, the course discusses industry challenges from diverse healthcare businesses, including hospitals, clinics, pharmaceuticals, medical devices, and so on.

Curriculum:


Module 1: Foundations of Strategy

1
Understanding the Fundamentals of Strategy
2
Importance of Strategic Intent: Vision, Mission, and Objectives
3
Levels and Orientations of Strategy
4
Understanding Strategic Management
5
Understanding Strategic Planning and Momentum

Module 2: Strategy Formulation

1
Decoding Environmental Analysis: Industry and Organizational Analysis
2
Establishing Competitive Advantage and Creating Value in the Healthcare Market
3
Evaluating the Service Area Competitor Analysis
4
Diving into Corporate and Business-Level Strategies
5
Mastering Essential Strategy Frameworks: Porter’s Generic Competitive Strategies, BCG Matrix, and More
6
Exploring Strategic Alliances: Market Entry and Exit Strategies, MnAs, and More

Module 3: Strategy Implementation and Evaluation

1
Implementing Strategies Effectively: Mintzberg’s 5P Model
2
Leveraging Balanced Scorecards and Strategy Maps
3
Measuring Performance with KPIs and Critical Performance Measurement Methods
4
Role of Leadership in Effective Implementation of Strategies
5
Innovating Strategically: Exploring Emerging Trends in Healthcare
6
Sustainability and ESG Practices in Healthcare

Who this course is for:

  • Healthcare facility administrators, senior managers, practitioners, and others who are responsible for strategic decision-making.
  • First-time functional heads, unit heads, line managers, and general managers are responsible for implementing strategies and optimizing workflows
  • Clinical and non-clinical healthcare professionals with supervisory, management, or executive-level responsibilities
  • Senior clinicians, medical professionals, and entrepreneurs planning to establish their own clinic, hospital, or business in the healthcare sector
  • Growth and strategy managers, business development leads, strategy analysts, and project managers with strategic decision-making responsibilities
  • Strategy and management consultants specializing in or transitioning to healthcare
    Professionals across industries aspiring to move and grow in the healthcare sector with better strategic decision-making skills

Knowledge Partner:

In Partnership with RV University

With a legacy of eight decades of nation-building through education and research, RV University stands tall as one of the finest educational institutes in India with its world-class faculty, infrastructure, leadership, and collaborations. Combining RV University’s academic strengths and Aster DM Healthcare’s industrial eminence, the alliance brings a holistic learning experience to our learners through a unique blend of theoretical knowledge and real-time industry experience, enabling our learners to grow substantially in their careers and endeavors.

Sample Certificate:

FAQ:

The course duration will be 3 months.
You will be granted full access to the learning content for 6 months, starting from the date of enrollment.
The time investment for the course includes 3-6 hours per week for asynchronous learning.
Yes. After successful completion of the course, you will be awarded a certificate from Aster Health Academy and RV University.
Yes, we offer financial aid opportunities for participants.
Here's the structure of our refund policy: 1) A candidate is eligible for 75% refund if the drop out is within 7 days of launch of the program 2) A candidate is eligible for 50% refund if the drop out is within 8- 15 days of launch of the program 3) There is no refund if the drop out is after 15 days of launch

Curriculum:


Module 1: Foundations of Strategy

1
Understanding the Fundamentals of Strategy
2
Importance of Strategic Intent: Vision, Mission, and Objectives
3
Levels and Orientations of Strategy
4
Understanding Strategic Management
5
Understanding Strategic Planning and Momentum

Module 2: Strategy Formulation

1
Decoding Environmental Analysis: Industry and Organizational Analysis
2
Establishing Competitive Advantage and Creating Value in the Healthcare Market
3
Evaluating the Service Area Competitor Analysis
4
Diving into Corporate and Business-Level Strategies
5
Mastering Essential Strategy Frameworks: Porter’s Generic Competitive Strategies, BCG Matrix, and More
6
Exploring Strategic Alliances: Market Entry and Exit Strategies, MnAs, and More

Module 3: Strategy Implementation and Evaluation

1
Implementing Strategies Effectively: Mintzberg’s 5P Model
2
Leveraging Balanced Scorecards and Strategy Maps
3
Measuring Performance with KPIs and Critical Performance Measurement Methods
4
Role of Leadership in Effective Implementation of Strategies
5
Innovating Strategically: Exploring Emerging Trends in Healthcare
6
Sustainability and ESG Practices in Healthcare

FAQ:

The course duration will be 3 months.
You will be granted full access to the learning content for 6 months, starting from the date of enrollment.
The time investment for the course includes 3-6 hours per week for asynchronous learning.
Yes. After successful completion of the course, you will be awarded a certificate from Aster Health Academy and RV University.
Yes, we offer financial aid opportunities for participants.
Here's the structure of our refund policy: 1) A candidate is eligible for 75% refund if the drop out is within 7 days of launch of the program 2) A candidate is eligible for 50% refund if the drop out is within 8- 15 days of launch of the program 3) There is no refund if the drop out is after 15 days of launch

Duration: 6 Months

Level: intermediate

Price:
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Batch Start Date

Jan, 2024

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    Includes

    Full lifetime access
    Access on mobile and TV
    Post Graduate Certificate in Healthcare Strategy
    Price:
    INR 150,000
    Buy Now
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