Post Graduate Certificate in Integrated Marketing and Branding
Gain Marketing Prowess with a MICA certification
Course Outcomes:
- Develop comprehensive marketing strategies using frameworks like STP, Porter’s Five Forces, and the Strategy Canvas.
- Utilize AI-driven marketing, predictive analytics, and digital advertising to enhance customer engagement and business impact
- Identify consumer patterns, create effective positioning strategies, and develop targeted campaigns
- Design compelling online and offline advertising, public relations, and brand communication strategies
- Build data-driven social media content strategies, manage online reputation, and implement digital marketing analytics
About the course:
The Post Graduate Certificate in Integrated Marketing and Branding in collaboration with MICA – School of Ideas, will enable you to build strong brands by offering a contextualized curriculum that capitalizes on opportunities in the marketing domain.
Through a well-structured curriculum, you will gain the right approach to branding and marketing for multiple industries like healthcare, retail, FMCG and more.
Throughout the program, you will learn to optimize and apply multiple tools and frameworks for effective marketing and advertising through PR, social media, Reputation Management and more.
Additionally, the program includes mastering technology and social media in marketing, using real-world case studies to apply these concepts to various scenarios.
Curriculum:
The Changing Business Environment
Marketing: Opportunities and Challenges
Contemporary Trends in Marketing
Marketing Environment
Strategic Frameworks (Porter’s Five Forces Analysis)
Understanding Consumer Behavior
Segmenting Targeting and Positioning (STP)
Brand Positioning Framework
Marketing Communication – The Reality
Advertising as a Strategic Tool
Public Relations - From Tactics to Strategy
Introduction to Services Marketing
Fundamentals of Communication
Online Reputation Management
Social Media Content Strategy
Digital Transformation of Businesses
Digital Advertising
Digital Marketing Analytics
Case Studies: Marketing Communication
Tech in Marketing
AI in Marketing
Personal Selling Strategies
Case Studies: Marketing of Healthcare
Who this course is for:
Brand, Communications, and Marketing Professionals from any industry looking to enhance their skills, and other professionals seeking to cross-skill in marketing and strategic communication.
Knowledge Partner:
MICA: A reputed institution for higher education with a focus on Strategic Marketing and Communication
MICA – The School of Ideas, established in 1991, is one of the premier business management institutions in Asia-Pacific, known for its prowess towards Integrated Marketing Strategy, Digital Transformation Management, Marketing, Creativity and Communication.
Sample Certificate:
FAQ:
Academic Team
TEDx speaker
Academic Area: Strategic Marketing
Academic Area: Business Management and Strategic Marketing
24 years of industry experience in Jindal Steel & Power Ltd., Avalon Consulting, IBM Global Services, Wipro Consulting, iGATE-Patni etc.
Ph.D in Operations Research, Cornell University, USA 1977
Ex-Indian Institute of Management, Ahmedabad
Established Centre for Management of Health Services (CHMS) in 2003
Academic Area: Communication
Over 40 years of varied experience as communications expert at the Space Applications Centre at ISRO, the Royal Danish Embassy, New Delhi
PhD from IIT Bombay
Ex-Dean and Director, FLAME School of Communication
Academic Area: Digital Platform and Strategies
Curriculum:
The Changing Business Environment
Marketing: Opportunities and Challenges
Contemporary Trends in Marketing
Marketing Environment
Strategic Frameworks (Porter’s Five Forces Analysis)
Understanding Consumer Behavior
Segmenting Targeting and Positioning (STP)
Brand Positioning Framework
Marketing Communication – The Reality
Advertising as a Strategic Tool
Public Relations - From Tactics to Strategy
Introduction to Services Marketing
Fundamentals of Communication
Online Reputation Management
Social Media Content Strategy
Digital Transformation of Businesses
Digital Advertising
Digital Marketing Analytics
Case Studies: Marketing Communication
Tech in Marketing
AI in Marketing
Personal Selling Strategies
Case Studies: Marketing of Healthcare
FAQ:
Duration: 8 months
Level: intermediate
