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Aster Health Academy > Management > PGC > Post Graduate Certificate in Integrated Marketing and Branding for Healthcare

Post Graduate Certificate in Integrated Marketing and Branding for Healthcare

Gain Marketing Prowess in the Digital Age for Healthcare

Course Outcomes:

  • Develop Strategic Marketing skills in Healthcare using CAGE and Aggregation Strategy Frameworks
  • Apply tools like 5 C Analysis, VRIO, and Strategy Canvas for effective marketing strategies
  • Enhance Branding and Communication Skills through STP, Brand Identity, and AIDA models
  • Master Social Media Marketing (SMM) with Strategic Framework
  • Explore AR, VR, AI, LLM, and Robotics in the Healthcare Value Chain
  • Execute a Build your own Marketing Strategy (BYOMS) Capstone Project with real-world impact
  • Earn dual certification from MICA and Aster Health Academy

About the course:

A March 2024 report by Bain & Company and HealthQuad titled “Healthcare Innovation in India” projects the Indian healthcare market to reach $320 billion by FY 2028. In this dynamic landscape, effective marketing and communication are no longer a luxury, but a necessity.

 

Post Graduate Certificate in Integrated Marketing and Branding for Healthcare features an interactive format and industry-focused curriculum, ensuring participants are thoroughly prepared to tackle the unique challenges and seize the opportunities in healthcare marketing and communication.

 

This program will enable participants with an understanding of marketing and communication and personal selling strategies, tailored specifically for healthcare brands.

 

Curriculum:


Marketing Module

1
Contemporary trends in Marketing
2
Marketing Environment
3
Strategic Frameworks (Porter’s 5 force analysis)
4
Understanding consumer behavior
5
Segmenting, Targeting and Positioning
6
Introduction to services marketing
7
Tech in marketing
8
Marketing of healthcare services – case discussion

Strategic Marketing Module

1
Marketing communication – The reality
2
Brand Positioning framework
3
Advertising as a strategic tool
4
Public Relations – from tactics to strategy
5
Online Reputation Management
6
Personal Selling Strategies
7
Social Media Content Strategy
8
Marketing Communication for healthcare – Case studies discussion

Healthcare Communication

1
Healthcare industry: An introduction
2
Healthcare Market: Opportunities and challenges
3
Healthcare IT and AI
4
Fundamentals of communication
5
Communication for marketing healthcare services: IEC: Information, Education, Communication
6
Healthcare communication for Community Engagement
7
Healthcare Service Excellence
8
Communication strategies to address competition: Case Studies

Who this course is for:

Brand, Communications, and Marketing Professionals from any industry looking to enhance their skills, and other professionals seeking to cross-skill in marketing and strategic communication.

Knowledge Partner:

MICA: A reputed institution for higher education with a focus on Strategic Marketing and Communication

MICA – The School of Ideas, established in 1991, is one of the premier business management institutions in Asia-Pacific, known for its prowess towards Integrated Marketing Strategy, Digital Transformation Management, Marketing, Creativity and Communication.

 

Sample Certificate:

FAQ:

This is a 8 month online live program. Batch begins in October, 2024.
Yes. After successful completion of the program you will be awarded a certificate from MICA and Aster Health Academy.
Yes, we offer financial aid opportunities for participants.

Academic Team

Dr. Falguni Vasavada-Oza
Professor & Chair, Strategic Marketing Area at MICA
TEDx speaker
Academic Area: Strategic Marketing
Prof. Subrat Sarangi
Associate Professor and Co-chairperson for LMDP at MICA
Academic Area: Business Management and Strategic Marketing
24 years of industry experience in Jindal Steel & Power Ltd., Avalon Consulting, IBM Global Services, Wipro Consulting, iGATE-Patni etc.
Prof. KV Ramani
Adjunct Professor at MICA
Ph.D in Operations Research, Cornell University, USA 1977
Ex-Indian Institute of Management, Ahmedabad
Established Centre for Management of Health Services (CHMS) in 2003
Dr. Arbind Sinha
Adjunct Professor at MICA
Academic Area: Communication
Over 40 years of varied experience as communications expert at the Space Applications Centre at ISRO, the Royal Danish Embassy, New Delhi
Prof. Rajneesh Krishna
Associate Dean for Regulatory Affairs and Professor in Strategic Marketing at MICA
PhD from IIT Bombay
Ex-Dean and Director, FLAME School of Communication
Academic Area: Digital Platform and Strategies

Curriculum:


Marketing Module

1
Contemporary trends in Marketing
2
Marketing Environment
3
Strategic Frameworks (Porter’s 5 force analysis)
4
Understanding consumer behavior
5
Segmenting, Targeting and Positioning
6
Introduction to services marketing
7
Tech in marketing
8
Marketing of healthcare services – case discussion

Strategic Marketing Module

1
Marketing communication – The reality
2
Brand Positioning framework
3
Advertising as a strategic tool
4
Public Relations – from tactics to strategy
5
Online Reputation Management
6
Personal Selling Strategies
7
Social Media Content Strategy
8
Marketing Communication for healthcare – Case studies discussion

Healthcare Communication

1
Healthcare industry: An introduction
2
Healthcare Market: Opportunities and challenges
3
Healthcare IT and AI
4
Fundamentals of communication
5
Communication for marketing healthcare services: IEC: Information, Education, Communication
6
Healthcare communication for Community Engagement
7
Healthcare Service Excellence
8
Communication strategies to address competition: Case Studies

FAQ:

This is a 8 month online live program. Batch begins in October, 2024.
Yes. After successful completion of the program you will be awarded a certificate from MICA and Aster Health Academy.
Yes, we offer financial aid opportunities for participants.

Duration: 8 months

Level: intermediate

Price:
Buy Now

Batch Start Date

Jan, 2025

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    Includes

    Full lifetime access
    Access on mobile and TV

    Related Courses

    Post Graduate Certificate in Integrated Marketing and Branding for Healthcare
    Price:
    INR 100,000
    Buy Now
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