Aster Health Academy
Post Graduate Certificate in Integrated Marketing and Branding for Healthcare
Back to Dashboard

Hey there, great course, right? Do you like this course?

All of the most interesting lessons further. In order to continue you just need to purchase it

Price:
Buy Now

Course sections

Section 1
Marketing Module
1
Contemporary trends in Marketing
2
Marketing Environment
3
Strategic Frameworks (Porter’s 5 force analysis)
4
Understanding consumer behavior
5
Segmenting, Targeting and Positioning
6
Introduction to services marketing
7
Tech in marketing
8
Marketing of healthcare services – case discussion
Section 2
Strategic Marketing Module
1
Marketing communication – The reality
2
Brand Positioning framework
3
Advertising as a strategic tool
4
Public Relations – from tactics to strategy
5
Online Reputation Management
6
Personal Selling Strategies
7
Social Media Content Strategy
8
Marketing Communication for healthcare – Case studies discussion
Section 3
Healthcare Communication
1
Healthcare industry: An introduction
2
Healthcare Market: Opportunities and challenges
3
Healthcare IT and AI
4
Fundamentals of communication
5
Communication for marketing healthcare services: IEC: Information, Education, Communication
6
Healthcare communication for Community Engagement
7
Healthcare Service Excellence
8
Communication strategies to address competition: Case Studies

Strategic Marketing Module

Public Relations – from tactics to strategy

Lesson is locked. Please Buy course to proceed.

Strategic Marketing Module Advertising as a strategic tool
Complete
Strategic Marketing Module Online Reputation Management
Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors