Aster Health Academy
Post Graduate Certificate in Integrated Marketing and Branding for Healthcare
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Course sections

Section 1
Marketing Module
1
Contemporary trends in Marketing
2
Marketing Environment
3
Strategic Frameworks (Porter’s 5 force analysis)
4
Understanding consumer behavior
5
Segmenting, Targeting and Positioning
6
Introduction to services marketing
7
Tech in marketing
8
Marketing of healthcare services – case discussion
Section 2
Strategic Marketing Module
1
Marketing communication – The reality
2
Brand Positioning framework
3
Advertising as a strategic tool
4
Public Relations – from tactics to strategy
5
Online Reputation Management
6
Personal Selling Strategies
7
Social Media Content Strategy
8
Marketing Communication for healthcare – Case studies discussion
Section 3
Healthcare Communication
1
Healthcare industry: An introduction
2
Healthcare Market: Opportunities and challenges
3
Healthcare IT and AI
4
Fundamentals of communication
5
Communication for marketing healthcare services: IEC: Information, Education, Communication
6
Healthcare communication for Community Engagement
7
Healthcare Service Excellence
8
Communication strategies to address competition: Case Studies

Strategic Marketing Module

Brand Positioning framework

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Strategic Marketing Module Marketing communication – The reality
Complete
Strategic Marketing Module Advertising as a strategic tool
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