Post Graduate Certificate in Integrated Marketing and Branding for Healthcare

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INR 100,000

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Course sections

Section 1

Marketing Module

Contemporary trends in Marketing

Marketing Environment

Strategic Frameworks (Porter’s 5 force analysis)

Understanding consumer behavior

Segmenting, Targeting and Positioning

Introduction to services marketing

Tech in marketing

Marketing of healthcare services – case discussion

Section 2

Strategic Marketing Module

Marketing communication – The reality

Brand Positioning framework

Advertising as a strategic tool

Public Relations – from tactics to strategy

Online Reputation Management

Personal Selling Strategies

Social Media Content Strategy

Marketing Communication for healthcare – Case studies discussion

Section 3

Healthcare Communication

Healthcare industry: An introduction

Healthcare Market: Opportunities and challenges

Healthcare IT and AI

Fundamentals of communication

Communication for marketing healthcare services: IEC: Information, Education, Communication

Healthcare communication for Community Engagement

Healthcare Service Excellence

Communication strategies to address competition: Case Studies

Strategic Marketing Module

Advertising as a strategic tool

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Strategic Marketing Module Brand Positioning framework

Strategic Marketing Module Public Relations – from tactics to strategy

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